The Fashion Critical Path

The Fashion Critical Path

Today at uni our lecture was all about the path the fashion industry takes, from concept to shop floor. As a 2nd year fashion student this information is highly beneficial as we now already understand how the path is formed. It starts with trend analysis, shopping the world and attending trade shows. Trend and concept books are then made up from this information. This is the first development of styles for selection and discussion by the design and buying team.

The next step is sampling, which includes fabric sourcing, colour lap dips and trim sourcing, this results in the 1st view collection. This is the selection of range, factory negotiations and booking of production.

The final step is production and sales, which includes QC checking, CMT and shipping, this results in being on the shop floor. This is followed by sale analysis, best and worst products and store demographics etc.

A very helpful lecture that I will definitely take on board when heading into the industry.