The business of Fashion!

The business of Fashion!

Another lecture we had today at University was about the business of fashion, and how to write our own business plan (scary stuff). A business plan is a document that convincingly demonstrates that your business can sell. It’s made up of five steps, only five I hear you say, but trust me, them five steps are the biggest steps in your life! They consist of a: mission statement, like a personal statement of your c.v just in more depth; overview of the industry, with direct competition;  marketing and your business opportunity; operations, who does what and your funding requirements and financial projections, with your five year realistic plan and then a conclusion. Do them five steps and your business should be golden! That’s if you have a good idea in the first place! The image below helps me think about the business we are creating and focuses my mind, when writing our business plan I’ll have this in mind!

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WHO WHAT WHY?!

WHO WHAT WHY?!

Our last lecture was all about understanding your market and branding, a lot of information was passed on and notes taken, and so much to look back on. Here a few notes to remind me of what our group needs to look at for our final presentation.

Understanding your market.

Research:

  • Research and understand your customer thoroughly
  • Get inside their skin and find out what makes them tick
  • Analyse the info you lay your hands on
  • Produce product that they will want to buy

Questions we need to ask ourselves:

  • What type of person are you aiming at?
  • Male or female?
  • How old is that person?
  • Size range?
  • How much do they want to spend?
  • What motivates them to buy?
  • What turns them off or on?

Hot spots:

  • ‘pre-teens’ and ‘teens’ are a market lots are keen to get into. Why? – easy to influence, next generation
  • ‘Empty nesters’ and ‘silver panthers’ are also a growing market.

Know the competition?

  • Where else do they shop?
  • ‘Magpie shoppers’ flit from one shop to another
  • What’s your direct competition?
  • What are they offering that you’re not?
  • What are you offering that they don’t?

Who-What-Where-When-How-Why

Branding

  • The word branding means to put your mark on it
  • It has become a key part of marketing
  • Selling the right product at the right time is not good enough anymore
  • Brand experience sets one from another
  • Managers have to be creative and find ways to make their products more special
  • A brand is made up of both physical attributes and something more intangible
  • Consumers use brands to say something about themselves

Time to refine our ideas

Time to refine our ideas

After having so many ideas in our heads, from ethical fashion to recycling and creating website and apps but not a main focal one we all sat down together and discussed all our possibilities. We refined all our ideas and developed our strongest one. Our strongest idea contained the idea of having a ‘how to’ section on our website where we can teach our subscribers how to change their own items of clothing, buy modifying them or simply just wearing them differently, from example taking your arms out and tying them around your neck. Also the idea was to have an app and an interactive site where the customers could uploads pictures and posts of how they have done this.

We then decided we could have our blog on the website, where out subscribers can still access access these ‘how to’ tips and ideas, as well as still interacting with the brand by sending in emails of their own ideas. It will also help aid the social media community and allow our subscribers to stay updated and follow our brand as it develops. But this will reduce the complexity of our website and still have the consumers focus on our collections and products.

We also developed our recycling idea, as initially we wanted subscribers to be able to ‘swap’ and ‘update’ their own clothing when they are done using them. However this would involve huge amounts of shipping, cleaning and quality assurance in order to achieve this. Instead, we will use this system for our own products, specifically the attachments, but offer an alternative for the consumer to be able to recycle their clothes. By supporting and sponsoring a charity that recycles clothing and giving them a section on our website, we can send them the recycled clothing we receive and they can forward this on.

The charity will then be able to sort through the clothing and categorise where each item will go. Either recycled to make into new attachments for us, new garment, new fibres, or used for other purposes like insulation in buildings. Or clothes that are in good use can be sent to third world countries to be used and worn. This way we reduce the costs for us as well as sticking to our ‘no waste’ ethos.

What more can a business do?!

TEAM GLOBAL SOURCING! (name still unidentified)

What do I want to do?!

What do I want to do?!

Yesterday we had a really interesting lecture at uni, informing us about the different jobs throughout fashion. In all honestly I haven’t really thought in depth about what I actually want to do and achieve straight after I graduate. But after listening to how many different opportunities they are my mind is a bit more settled but more confused at the same time.

Some of the jobs included in buying and design were:

  • product developer
  • graphic/print/embroidery designers
  • fabric buyers
  • buyers and designers of: accessories, bags, belts, jewelry etc
  • shoes
  • tall & petites
  • curvy girls

Jobs included in production:

  • pattern cutters & graders
  • quality assurance experts
  • samples makers and machinists
  • supply chain experts
  • label & packaging graphics team
  • POS team

Jobs included in head office:

  • merchandisers
  • web designers and developers
  • fashion photography
  • fashion marketing
  • fashion PR
  • in-store graphics team

After looking at all of them my brain hurts. I think I need to have a proper sit down and think what I would actually want to do when I graduate.

So many decisions.

 

Too-many-choices

 

Collaboration with Textiles and Architecture Evaluation

Collaboration with Textiles and Architecture Evaluation

The F.A.T was a collaborative project based within the site of the marina/quayside district of Poole. We had to work with members from Fashion, Architecture and Textiles to craft, discover, understand and present our work as a group. This short study was all about collaboration and we learnt some of the methods of working with people from different disciplines that will occur in your future professional careers.

We had to bring group ideas together to craft a cohesive piece of work that relates to the site by aligning, expanding and developing culture, skills and other perspectives from your subject area with those from another course.

We were assigned into one of ten groups and then given a word as a starting point to discover what can be created in an intense, short period of time to be presented as a group at the end of the development.

The word my group was given was texture and after brainstorming and mind mapping ideas we were thinking about creating  abstract art pieces and montage maps including textures from around Poole and using the old and new architectural buildings, we decided to explore Poole and see what textures we could find. The most intriguing textures were found by Poole quayside, exploring the aged boats and the fishing crates and nets. On the boats we found textures such as barnacles, rusting from the water and general weathering. After collating our imagery we thought of the idea of putting together an abstract art piece that was made up of a timeline, which began at the old town of Poole and made its way to the current town.  It would include individual textures on wooden boards placed cohesively onto a wooden plank found in Poole. Each texture would represent a specific place in Poole, for example the barnacles found at the quay or brick found in old and new buildings. The timeline would be called ‘The Evolution of Texture’.

The following process was to create our texture boards; I based mine on the rusting of the boats, the aging effects on the buildings and old ropes. Whilst brainstorming what I could use to create these textures I thought of using puff binder to create the 3D effect you find on old buildings and boats. Another texture would be weaving and plaiting together materials to represent the aging ropes found in Poole, also using net with puff binder on to create this aged effect a bit further. My final texture would represent the rust found on boats, I would create this using layers of fabric stitched together then ripped open so you can see the layers underneath, again combining this with puff binder for more aged definition. After creating these textures I was content with the outcome of each piece. Every texture linked directly to my found imagery and concept.

Once each group member completed every texture we started to cohesively lay out our texture boards into the timeline and began attaching them with nails, screws and wood glue. Using the screws would create an abstract effect and make it tie into the textures and imagery found in Poole. Once completed I was overall pleased with the outcome and felt it corresponded with the first concept idea, it was an extremely abstract piece of artwork but I can imagine the piece in a quirky arts bar along the sea front.

Overall I felt our group had a strong connection, setting up a Facebook page so each team member could write down ideas before our meetings and generally most of the time each team member turned up to each meeting we held. There was certain confusion to start with as to what we were essentially crafting but after a meeting was held the confusion was put to rest and an abstract art piece was made. With a bit more time we could have added on thick strong rope to hang up the piece but it could still be attached now onto a wall. In a whole I felt this was a productive successful week with connections and contacts in Textiles and Architecture made.

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It’s All About The Jumpsuit!

It’s All About The Jumpsuit!


 

At Uni I’ve currently been studying a unit called Design: Process and Application, Denim +. It’s includes everything from designing, to pattern cutting to making your own garment. My concept behind the jumpsuit was historical military, so researching into different periods of armour and looking at the structure and protection behind it and as I’ve just finished everything for it, I thought I’d blog some photos from my photo shoot. Luckily I have a lovely kind boyfriend who was my photographer for the afternoon and took some awesome photos!

Enjoy!

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PUBLISHED PORTFOLIO!

PUBLISHED PORTFOLIO!


 

From previous blogs I’ve mentioned my fashion portfolio, including all my work from my first year at Uni, and as from about an hour ago, it’s been published on issuu! I actually can’t believe it’s been finished and published, very weird and oddly satisfying knowing that people can just browse and admire your work who you don’t even know, but that’s the fun of it! So if you’re interested I’ll leave a link below so you can check it out, would be much appreciated as a lot of time and hard work as gone into this! Now let’s hope for a good grade!

issuu link: http://issuu.com/misscatherinethompson/docs/complete_portfolio_for_issuu 


 

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The End Is Near!

The End Is Near!


As you may know from previous blogs I’ve been creating a portfolio combining all my work from the first year at Uni, and thankfully after weeks of battling Photoshop I’ve almost finished! So this blog is just a little update of my progress from the Denim + Unit portfolio pages and the creative journey it’s taken me on. In all honestly it’s been a rough ride doing this portfolio pages, as it’s really opened up my eyes to the fact we’ll be using this to show future employers, so I’ve put in a lot of time and hard work to make them a high standard, and hopefully you think so to!

At the end of this week I’ll be publishing my portfolio on issuu, and writing a blog as to where you can find it, so make sure you don’t miss out!


 

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It’ Time To Save The Planet!

It’ Time To Save The Planet!


 

Today at Uni, we had a talk all about sustainability and being Eco-friendly, and what we do in years to come. At first I thought I wasn’t actually interested in any of that, as I had never really taken it into account but after the lesson, it really made me think. Maybe I do care about being eco-friendly, and where the fabric I’m wearing is actually produced, and who has made my garment. Things as a student you never really think about.I mean as a student you go into Primark, see a dress for £5 and think bargain! You never actually think who has made that dress, where was it made and how much were the workers getting paid, but after this lesson it has really opened my eyes and to think twice about buying something just because it’s so cheap.

So it’s time to make that change and start helping! (as much as you can anyway)


 

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